8 useful things Tour de France pros use, that we might actually bother buying
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The Tour de France is filled to the brim with very cool but very expensive tech.
We’ve spent days sneaking around team buses and scouring the paddocks for new kit.
As much as that is fun, we also know that most of the stuff we share is so otherworldly, in terms of price, or just pointless to most of us outside of the pro peloton, that we don’t often discuss the things we actually might buy and ride ourselves.
Jamie, our video manager and I did just that. We kicked the subject around at length and here’s 8 Tour de France products we spotted, that we finally agreed we might actually spend our own money on.
Assuming we had the money, of course…
Bike Upgrades From The Tour de France We’d Actually Buy… – YouTube
What bike? Cube Litening C:68X ridden by Intermarche Wanty
Whilst we both agreed that an all-road or endurance bike would probably be best suited to both our riding, and our physiology, we couldn’t help but oggle the many race bikes on show at the Tour, but which one would we go for?
Frankly, most are so crazy expensive, they’re the things dreams are made of. But that doesn’t mean there aren’t relative bargains, even in that crazy context.
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For practically half the price of a Colnago V5RS, like the one Tadej Pogačar and UAE Team Emirates – XRG use, you can buy a world-tour bike that’s just as capable, that’s proven just as race ready, the Cube, the Litening C:68X Air, used by Intermarche Wanty. There’s only a colon keeping it away from Colnago’s lawyers in that nomenclature presumably. Still, the Cube is just as close in performance terms to the top-flight bikes from other manufacturers we saw in the paddock.
With Dura Ace Di2 from Shimano, in near Intermarche Wanty Tour de France 2025 racing spec, it costs, wait for it… just £7995.
Now, that’s a lot of money, regardless, for what is still just a push bike, but in a Tour de France paddock chock full of super bikes, we both agreed it’s an absolute bargain. We both really like the bike too, and there are plenty of other reasons to choose this one over some of the others.
Cube, the Litening C:68X Air, used by Intermarche Wanty is just £7995 if you wanted to buy it, in a very similar specification. That’s almost half what some equivalent bikes cost, ridden by other teams.
