Premier Tech has been named as a Main Partner of the 2026 UCI Road World Championships in Montréal, with the hope that a successful Championships can boost cycling in Canada and lead to the creation of a women’s WorldTour race that sits alongside the men’s Grands Prix Cyclistes de Québec and Montréal.
Premier Tech is based in Québec, and after ending its links with the troubled Israel team, it has become a title sponsor for Mathieu van der Poel’s Alpecin-Premier Tech team and the women’s Fenix-Premier Tech team, which includes Puck Pieterse and Charlotte Kool.
Their support of the St Michel-Preference Home-Auber93 women’s ProTeam has ensured the arrival of Alison Jackson, Simone Boilard and Clara Émond for 2026.
“We have been driven by a passion for cycling for more than 30 years. It was only natural that such a historic event as the UCI Road World Championships Montréal 2026 would take place with the support of Premier Tech,” Jean Bélanger, President and CEO of Premier Tech, said.
“By becoming a Main Partner of the event, we are once again affirming our desire to inspire the next generation, strengthen cycling culture in Québec, and build bridges to help athletes from here and around the world shine.”
The Montréal World Championships have been described as the biggest sporting event in the city since the 1976 Olympic Games. The World Championships were last held in Montréal in 1974 when Geneviève Gambillon and Eddy Merckx won the world titles.
Sébastien Arsenault, the president of the local organising committee explained that sponsors like Premier Tech are vital given a 60-70% cap on government and state funding.
Click Here to Read the Full Original Article at CyclingNews RSS Feed…