The organiser of Australia’s top domestic race series, the ProVelo Super League (PVSL), is branching out with a drive to expand its impact and reach fuelled by a crowd-sourced funding campaign that will give contributors a stake in the group.
The ProVelo Super League stepped into the role of national series organiser in 2025, with the commercially-focused and private-equity funded series taking over from the ailing National Road Series, overseen by AusCycling.
The group founded by Gerry Ryan, Matt Wilson and Aaron Flanagan instead delivered an AusCycling sanctioned compact, televised race series across six events – four tours and two one-day races – with the formula repeated in 2026. Still, they made clear at the start that the ambitions went beyond that initial calendar and the fund raising is another step along that path.
“The Hertz ProVelo Super League has a very bright future and this is an opportunity for the sport to own its pathway’s future and for investors to secure a stake as we seek to expand our reach and impact across the APAC region to capitalise on those commercial opportunities.”
There are race organisers operating at the top-tier globally that do make a considerable amount, most prominently Amaury Sports Organisation (ASO) which has the Tour de France among its portfolio and delivered earnings of €131.15…
Click Here to Read the Full Original Article at CyclingNews RSS Feed…