Ineos Grenadiers has secured a new €20 million title sponsorship that will help the organisation rebuild its status as one of the sports super teams.
A number of well informed sources confirmed the arrival of the new title sponsor which is expected to be presented, along with new branding and a new race kit, before the 2026 Tour de France.
Cyclingnews and La Gazzetta dello Sport understand that the sponsor could be a major Danish software and IT services company, with a five-year deal worth a total of €100 million.
Dave Brailsford apparently wants a team budget of close to €50 million so Ineos can reach for a return to its former status and compete with the sports super teams such as UAE Team Emirates-XRG, Red Bull-Bora-Hansgrohe and Visma-Lease a Bike.
TotalEnergies became a major backer of the team before the 2025 Tour de France but were not officially a title sponsor due to their ongoing sponsorship of the TotalEnergies…
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