Avinox pushes back against critics: “Higher power does not threaten the industry”

When Avinox launched its second generation of e-bike motors, aptly named the M2 and M2S, it caused quite a stir. First, the launch followed comparatively quickly after its first motor, the M1, caused a similar stir. By mainly because, like the M1, the stats on the new motors dwarf anything offered by the competition. So, whether you’re thrilled to see such innovation or nervous about any implications bikes armed with these motors might have for, among other things, trail access, Avinox was the pre-Sea Otter launch of note.

Now, Avinox is pushing back against its critics. In a statement titled “Avinox Pursues Power with Purpose,” the Chinese motor brand (owned by global drone powerhouse, DJI) argues that the focus on stats misses the point. The statement also takes a whole section to point out how its motors are legal under Class 1 e-bike regulations.

Power does not equal speed

Avinox starts its defence with a set of familiar arguments. First, power is not the same as speed. Speed is up to the user. Second, motor technology is intended to enable riders to explore trails and terrain that might “otherwise be out of reach.” The old accessibility argument.

Avinox starts the first argument by saying power and speed are not the same thing.

“Speed is what ultimately determines safety risk. Power is the force that helps riders accelerate, especially at low speeds and in demanding situations such as steep climbs, technical ascents, and navigation around obstacles.”

Asserting that its systems “comply fully with all applicable speed regulations,” the brand argues “our high power output is not designed to make riders go faster than allowed.” Which sort of true. Some e-bike regulations are limited to maximum assist speeds. Others specify maximum continuous power output or torque. Avinox does not address those concerns in its comments.

Instead, it focuses on user responsibility. Delivering up to 1,500 watts of power allows you to ride faster, but it’s up to users to decide how fast they want to go. Offering that much power is “designed to make difficult terrain more manageable.” Whether that’s steep hills or technical challenges. Avinox actually argues “more power can make mountain biking both easier and safer.”

More power is safer?

That’s right, Avinox argues its systems make eMTB safer by offering more power but also more control. And the…