Zwift changes are coming – Is it what you’ve been waiting for?

Indoor cycling is almost exclusively Zwift. There are other players, both big and small, but there’s no one else who dominates the discussion in the same way that Zwift does. The platform hosts over 1000 weekly races and riders have covered over 3.37 billion virtual miles. Eight out of ten of those shopping for one of the best turbo trainers available will be doing so only for use on Zwift. Whole communities of people use Zwift to come together across the globe to ride, race, and train but most importantly, to connect. Some of those riders have even been able to transform the landscape of professional cycling by breaking barriers while racing without the support it once took. It’s been an equalizing force for under-represented groups and it’s been almost three years since the UCI added an esports world championship on the platform. Zwift is a force for change in cycling and they are a part of the culture of modern cycling.  

That kind of influence is what every company might dream of but it’s also a heavy weight to bear. Those of us who are users of the platform have a deep relationship and strong opinions but there’s also an ongoing need to grow the platform. Zwift has had to navigate the expectations and continue to push forward. Today Zwift is ready to discuss what that means for the upcoming season. The aim is to build the base and remove barriers for new users but also introduce ways for existing users to connect even more deeply. Now, and in the future, Zwift is aiming to help Zwifters find and create community, make it easier to find great content for you, and continue to bring the outdoor experience indoors.

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