Tech Round Up: Pinarello Dogma F in new colours, Zwift updates, Chrome FOG collection and Rouvy / Strava integration

It’s always made sense to be visible while out cycling. However, the continued penchant for stealthy looking road bikes and matching kit is at odds with the art of being seen. Pinarello and Chrome Industries chalk one up for improved visibility this week with the release of the 2023 Dogma F, resplendent in nine new colours including a number of ‘high-voltage’ offerings, and the FOG series of bags that feature a hi-vis finish.

Many of you will soon be heading indoors to train, but fortunately Rouvy and Zwift look to have you covered with new updates to its virtual cycling platforms. Whether you choose to use hi-vis gear while doing so however is entirely up to you! 

Pinarello’s adds some pop to the Dogma F

The Dogma F is certainly one of the more recognisable bikes in the pro peloton. The signature Pinarello curves are distinctive enough to separate it from the pack, but as the chosen steed of the Ineos Grenadiers it’s received plenty of air time and column inches since its release in June 2021, racking up a win in Paris-Roubaix as well as stages in both the Tour de France and the Vuelta. Now it’s about to increase its visibility yet again with the introduction of nine new colours for 2023.

The Electro range uses a distinctive, and new, type of metallic paint, which Pinarello says “offers a beautiful , deep tonality with strong reflections”. The high-voltage colours include Electro Violet, Electro Blue, Electro Lime and Electro Lime. Suffice to say these won’t fade easily into the background.

However, if you’re after a less conspicuous Dogma F you’re in luck. Both the Fade and the Cut paint schemes that were used for the 2022 line have been updated with the addition of two new colours to each: Midnight Venice and Racing Green in the Fade and Summit White and Summit Red in the Cut. There are also some ‘carry over’ colours from last season including the Ineos Team Replica model.