Electric bike brand Himiway was founded in 2017 and since then has gone from strength to strength in the blossoming e-bike market. After first launching e-bikes in the US and Canada, Himiway now has a global dealer network, an expanding e-bike range and is passionate about promoting sustainable, green travel. Himiway aims to reach a million cyclists in over 30 countries around the globe.
Himiway enjoyed a strong 2022 with e-bike usage helping reduce carbon emissions by 32,700 tonnes. This was achieved by over 100,000 Himiway e-bike users. The opening of a flagship US store in San Diego and a network of 300 dealers across the US meant people could attend over 30 test ride events and expos across the country.
Himiway recently held its latest product launch event which championed a new brand slogan of ‘Further every way’ highlighting the Himiway team’s work and their commitment to carry out this work with real moves, not just words. Several interesting changes were announced which included a new mission and logo for the brand, new e-bike models and the launch of a new accessory sub-brand.
The Himiway launch event (opens in new tab) outlined several key changes including a new mission for the brand which is to change the way people travel. A lifelong goal to get people to choose e-bikes as their preferred method of transportation supports this. E-bikes can be a fantastic green method of travel for people worldwide and Himiway aims to enable people to enjoy this freedom using new products, actions and appearances.
A new Himiway logo has also been launched this week. The new Himiway Rocket logo has been chosen to reflect the brand’s different vision and mission. The rocket was chosen to reflect breakthroughs and progress in human civilization. Himiway also thanked all of its customers that have shared in the first chapter of the brand’s journey since 2017.
The launch event also saw the announcement of a new accessory sub-brand named: Himi Zone. A new brand focusing on e-bike accessories allowing Himiway customers to personalise their e-bikes, with an aim of developing over 400 high-quality e-bike accessories to address customer needs and enrich customer riding experiences.
The event also saw the release of three brand-new e-bike models from Himiway. These new models range from an electric mini bike, a city e-commuter bike and two off-road electric bike options.
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