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Trek-Segafredo reportedly to become Lidl-Trek from Tour de France

Trek-Segafredo reportedly to become Lidl-Trek from Tour de France


The Trek-Segafredo team are reportedly set to rebrand ahead of this year’s Tour de France after attracting major new title sponsorship from supermarket chain Lidl. 

According to Belgian newspaper Het Laatste Nieuws (opens in new tab) and Italian newspaper La Gazzetta dello Sport, the US-registered set-up will be known as Lidl-Trek going forward. 

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