The increased interest in cycling in the past few years has proven to be quite lucrative to Groupe Amaury, the privately-owned family business responsible for the Tour de France.
The company experienced a significant increase in revenue last year, primarily fueled by a growing fascination with the cycling event.
In 2022, revenue surged by 17 percent, reaching €550 million, as reported by a company spokesperson. While specific figures for Amaury Sport Organization (ASO), which oversees the Tour de France, were not disclosed, ASO contributed 41 percent of the group’s revenue in 2021, according to the most recent publicly available financial statements.
“The Group is an independent, family-owned company. We intend to remain independent in order to develop our activities with a long-term vision,” an ASO spokesperson said about the future of the company. The ASO also owns Paris–Roubaix, the Paris–Dakar Rally, and the Paris Marathon.
The Tour de France ends on Sunday in Paris, after two-and-a-half weeks of dramatic racing. Jonas Vingegaard leads the race and is set to take his second title over Tadej Pogačar.
Wout van Aert is not a fan of the new Netflix Tour de France documentary
The Groupe Amauray was founded in 1944 by Emilien Amaury. His son Phillippe inherited the company, and it is now controlled by his widow Marie-Odile Amaury. The company also owns L’Equipe, France Football and Vélo Magazine.
In 2022, 41.5 million viewers watched the race in France, the most in ten years. Cycling’s popularity has increased in the past three years with more people riding since the onset of the COVID-19 pandemic. After gyms closed, and people worried about using transit, many people turned to cycling for recreation and commuting.
Netflix launched a very popular docuseries in June, called Tour de France: Unchained, which has been renewed for a second season for 2023.
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