Red Bull-Bora-Hansgrohe present new kit and Primož Roglič’s Tour de France support squad at official launch

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Red Bull-Bora-Hansgrohe have revealed their new dark blue kits, rebranded Specialized bikes and eight-man squad for the 2024 Tour de France during the official launch of the project and their new title sponsor at Red Bull Hangar-7 in Salzburg.

The international energy drinks company’s logo is front and centre on the new Sportful jerseys, set to be seen in action for the first time at the Tour’s Grand Départ on Saturday, and its arrival into the WorldTour as a sponsor marks a new and bigger chapter for the German team.