Shimano’s sales are down again: Another post-pandemic slump or signs of a bigger issue?

This week, Shimano announced its third-quarter financial results, in which it revealed a 12 per cent drop in sales of its bicycle components when compared to the same period – the first nine months – in 2023. 

The report, which shows sales down to 253.8 billion yen (£1.28 billion) and income down by 26 per cent to 41.3 billion yen (£207 million), looks to cut a negative picture at first glance, but Shimano’s analysis of the situation is one of optimism.