Shimano Canada has two job openings.
Retail Marketing Support
Position Summary
Reporting to the Go-To-Market (GTM) Manager, the Retail Marketing Support position assists the marketing team with efforts focused on supporting Canadian Independent Bicycle Dealers (IBD). In this role, you will be responsible for supporting our retail network through strategic in-store and digital activities aligned with overall marketing and sales strategies.
In-store support includes POP displays, graphic installations, and merchandising support for IBDs. Digital activities include creating and publishing dealer B2B banners, newsletters, and leading the Locally platform program.
Other key accountabilities of this role include:
Budget Management
– Oversee and maintain the Retail Support segment of the marketing budget.
– Daily maintenance of the Retail Support budget.
– Provide monthly and quarterly budget reports to the GTM Manager.
– Focus on two key areas: delivering retail support projects from inception to completion and supporting Sales Agency Co-Op Seeding for all owned and distributed brands, ensuring alignment with key sales objectives.
Project Planning and Content Creation
– Develop an annual foundation plan to align key sales objectives with retail support initiatives.
– Develop a full-year Retail Support calendar for IBD communications, including B2B banners and retailer newsletters.
– Lead Retail Support projects, working with graphic vendors from inception through production and delivery to customers.
– Maintain dealer-facing merchandise, swag, and similar programs, including sourcing, ordering, receiving, inventory maintenance, and managing the ordering process for sales representatives.
– Act as project lead for Canadian IBDs with regards to the Locally program and the Canadian SHIMANO SERVICE CENTER (SSC) Program.
Reporting and Processing
– Create and maintain dashboards to measure the success of new and existing retail sales programs.
– Clearly communicate sales actions, programs, and goals to all sales representatives.
– Ensure sales representatives operate within the framework of the Shimano Retail Support programs, adhering to the outlined requirements and policies.
– Process GTM orders as requested, including sports marketing, sale samples, media, etc.
– Manage image assets for IBD digital support.
Knowledge and Experience
– Experience with Adobe Suite (Illustrator, InDesign, Photoshop, etc.).
– Proficiency with Microsoft 365…
Click Here to Read the Full Original Article at Canadian Cycling Magazine…