Battle of the brands: Who won with what at the 2025 Tour de France?

There we have it, another year over, another men’s Tour de France done, and there’s a lot to unpack.

I’ll leave the race analysis for my esteemed colleagues, but here, I’m going to dig into the tech. I will analyse who won with what, which brands were the biggest winners and losers, and try to spot any trends that emerged along the way.