Christmas is about a lot of things – family, religion, rest – but it is also about presents and wishlists. For cyclists, that may mean asking for a new jersey, a good cycling book, or other fancy new tech for your bike.
We’ve already covered what real things we’re asking for in the tech team this Christmas, but the period of wishes and miracles got us thinking about something more: what about the things you can’t actually go out and buy, but we wish you could?
The bike industry is an extremely innovative and inventive one, but there are still things that haven’t quite materialised on the market – either because they’re still in the works, or maybe they’re actually impossible to create.
I may not be a tech journalist, but that never stopped me from having an opinion, and what I want for Christmas is road kit from Santa Cruz.
A Santa Cruz Stigmata gravel bike has been on my permanent wishlist ever since I became aware it existed, because my love for cycling came via downhill and cross-country mountain biking, so I find brands like Santa Cruz infinitely more cool than Castelli or MAAP. No offence, but you were never going to catch me rocking a regular bike brand’s merch, whilst Santa Cruz clothing forms a key part of my wardrobe.
The problem, though, is that Santa Cruz currently only makes off-road clothing, baggies designed for the trails, nothing to go with their gravel and road bikes. I’m not a huge Lycra fan, but a jersey from a brand I wear anyway would make me actually want to put the Lycra on, rather than the clothing being an awkward necessity for me. The brand’s regular clothing designs are always cool and creative, so I think they could make a really nice road kit.
It’s clear that the cycling industry is trying to make kit cool again, whether that’s in the form of streetwear collabs or the sleek approach from MAAP or Pas Normal, so it seems like a funky skate-adjacent brand (Santa Cruz bikes and Santa Cruz…
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