Amazon Prime Day 2023: The best deals as they go live

Before we get stuck in, a quick intro and my motivations for doing this. I am Josh Croxton, Tech Editor here at Cyclingnews. You’ll be stuck with me for the majority of this live report – sorry. 

I have been part of the team since 2019. I joined during the Tour de France and was in the Pyrenees after a week watching Julian Alaphilippe win that time trial in Pau. 

I have led our content surrounding Black Friday each year since, alongside contributing to our buyer’s guides, reviews, tech news, features… a bit of everything. Nowadays I lead on all tech content, ably assisted by Will Jones (who will likely bring memes to this live report later), Tom Wieckowski, Josh Ross and others. 

I decided to cover this event as a live report for one main reason: to help people buy the right product for them. I know that the rising cost of living is affecting everyone, and I’d never recommend buying bike tech ahead of paying the more important bills, but I also don’t like the thought of people being forced to give up cycling because of affordability. Prices are rising in cycling as fast as everywhere else, but if used wisely, discounts and deals can help more people enjoy life on two wheels. 

I’m aware that I’m not breaking any ground here, we all know that shopping in the sales saves money. What I’m hoping is that by combining my team’s knowledge of cycling tech with a bit of deal-hunting focus and the various tools at our disposal courtesy of being part of such a huge publishing house, we can recommend products that are good deals, that we would buy ourselves. 

At no point will I tell you that you should buy anything, that decision is yours to make and yours alone. But if you are in the market for something new, hopefully we’ll find something relevant to you and we’ll be able to help.