Are Visma-Lease a Bike making their own kit for 2025?

With the beginning of a new racing season, January often becomes a bit of a swirling, soupy mess of sponsor swaps as teams unveil new equipment for the upcoming year. So far we haven’t seen a great many substantive changes besides fresh paint and new colours for jerseys, though Astana will be racing on Chinese bikes and Groupama-FDJ has dropped Shimano wheels in favour of Miche, and Maap has entered the WorldTour as the new sponsor of Jayco-AlUla and Liv-AlUla-Jayco.

While the cycling world turns its focus towards the Tour Down Under, and the grey shorts and purple Maap jerseys likely draw the eye more than anything else, what is perhaps most compelling has been going on in the Netherlands, and playing out as the new year begins on some extremely muddy cyclocross courses. 

Visma-Lease a Bike’s kit doesn’t look all that different from that of 2024, but underneath the same yellow and black, honeycomb motif – or white with rainbow stripes in the case of Fem van Empel – a small change of logos hints that the team, instead of swapping to a new clothing sponsor for 2025, may perhaps be taking the bull by the horns and producing their own clothing under a ‘Yellow B’ label. 

For the last few years Visma has been sponsored by Dutch kit brand Agu, but the partnership ended at the culmination of the 2024 season, reportedly due to Agu facing financial difficulties. Sponsoring a top flight cycling team involves developing and providing a huge number of individual garments, so if the brand is in difficulties as we understand then it isn’t a surprise to see it drop out of the WorldTour.