Assos Johdah winter cycling jacket review: Excellent performance but the price is crazy

I’ve been testing the best winter cycling jackets week in and week out this winter, and most of the test cohort were chosen because they fill a certain niche, be that in price, or performance. Some are expensive, like the Assos Equipe R Habu, while some are brilliantly affordable like the Van Rysel Winter Road Cycling Jacket Endurance – catchy name, right? 

The similarly wordy Assos Equipe RS Johdah Winter Jacket S9 Targa is neither of those. It has an RRP of £635 / $770. I don’t even think calling it ‘expensive’ covers it in this case: It’s approaching double the cost of the Equipe R Habu jacket, and that was on the expensive side itself.