Black Friday 2024: What to look out for when hunting for bargains

Between us here in the Cyclingnews tech team, we’ve got close to 20 years of Black Friday deals hunting experience. Every year we pool our expertise to create our Black Friday bike deals hub, along with numerous other hubs for things like clothing, and hardware from specific brands. 

While the sales event has bled out from being just a long weekend of capitalist excess into a more diluted, month-long trickle of sales, it’s still easy to get waylaid by the incessant stream of marketing emails from brands and retailers trying to get you to part with your money on their sites.