Canadian cycling tech powerhouse 4iiii Innovations has announced a new partnership with BMC Factory Racing for the 2025 season. Known for their precision power meters and performance tools, 4iiii is stepping up from their traditional alignment with Cycling Canada. They’re now backing one of the world’s elite cross-country mountain bike teams.
This partnership positions 4iiii at the heart of the world cup XC scene. Team BMC’s roster is stacked. It includes riders like former world champion Jordan Sarrou, French national champion Titouan Carod. And now Loana Lecomte, who’s bringing her incredible world cup pedigree to the squad.
Loana Lecomte and 4iiii
For 4iiii, supporting a team of this caliber isn’t just about branding—it’s about showcasing the capabilities of their newest tech. The Precision 3+ Pro PRO Powermeter, launched last year, is their most advanced product yet, offering dual-sided power metrics and left/right balance data.
After a devastating crash took her out of medal contention at the Paris Olympics, Loana Lecomte bounced back. She had a dominant win at Mont-Sainte-Anne to close the year. Pairing her precision on the bike with 4iiii’s precision tech may be a partnership built for the podium.
A shift in strategy
This move marks a departure from 4iiii’s longtime connection with Cycling Canada, signaling a new focus on the global stage. By aligning with BMC Factory Racing, 4iiii cements itself as a player in the ultra-competitive world of XC world cup racing.
“Partnering with BMC Factory Racing embodies our shared commitment to pushing the boundaries of performance,” says Phil White, President of 4iiii. “Equipping their world-class athletes with our technology is about more than just sponsorship—it’s about driving the sport forward.”
Setting the stage for 2025
All eyes are on what this partnership will deliver in the coming season. Whether it’s the ultra-accurate metrics from the Precision 3+ Pro or Lecomte’s relentless drive for victory, the future looks bright for both team and sponsor.
Click Here to Read the Full Original Article at Canadian Cycling Magazine…