For cyclists who seek to push the boundaries of their performance and embrace the latest advancements in technology, Elite is often the first port of call.
The Italian company has etched its name in the cycling world by producing cutting-edge gear and accessories that cater to the needs of both outdoor and indoor cyclists.
Here, we delve into the world of Elite, exploring its commitment to excellence, its role as a technical partner to world-class cyclists, and its dedication to sustainability.
A legacy of excellence
Elite proudly serves as the official supplier to a diverse array of top-level cycling teams, supplying 12 WorldTour and nine Women’s WorldTour teams including Ineos Grenadiers, Canyon-Sram, UAE Team Emirates, FDJ-Suez, and Alpecin-Deceuninck.
This esteemed clientele, which has included countless cycling legends through the years, relies on Elite’s extensive product lineup, including water bottles, bottle cages, home trainers, indoor training accessories, bike maintenance tools, and the Ozone line of pre-race and post-race oils and creams.
The ongoing trust placed in Elite by some of the most accomplished cyclists in the world is a testament to the brand’s commitment to quality and performance.
Partnering with cycling icons
Being technical partners with world-class cyclists is not just a badge of honour for Elite; it’s a symbiotic, strategic collaboration that also helps shape the development of their products.
Riders have used Elite’s products at the biggest races in the world for over 30 years, with stars winning races including the Tour de France, Paris-Roubaix, Tour of Flanders and the Road World Championships over the years.
During that time, Elite has forged alliances with cycling legends such as Marco Pantani, Miguel Indurain, Chris Froome, Annemiek van Vleuten, Tadej Pogačar, and Mathieu van der Poel.
These riders, who have countless triumphs in the most legendary events in cycling on their collective palmarès, actively contribute to the development of Elite’s products, providing invaluable feedback that fuels the brand’s pursuit of innovation.
Most recently, Matej Mohorič of Bahrain Victorious joined Elite’s roster of champions with his solo UCI Gravel World Championship win in Veneto, further solidifying the company’s position as a brand of choice for the best of the best in world…
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