Saturday, 4 February 2023
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Ellen Van Dijk’s time trial bike may be the most stunning we’ve ever seen

Ellen Van Dijk's time trial bike may be the most stunning we've ever seen

It’s not uncommon for successful riders to receive a custom bike to commemorate their victories. In fact, nowadays, it’s almost more uncommon for them not to. It’s a great way for sponsors to congratulate the rider and a nice celebration of their victory. 

More importantly, it’s also a marketing department’s dream. It allows the brand to really draw attention to the fact that its very own bike was ridden to the highest honours in the sport. 

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