From one Games to another? Enhanced Games founder and Australian entrepreneur Aron D’Souza is looking to sign athletes from the Paris Olympics to his competition.
The Enhanced Games is a proposed athletic competition aiming to create an alternative to traditional sports by allowing athletes to use performance-enhancing drugs without restrictions. The concept seeks to push human capabilities to their limits, challenge the rules of conventional sports, and explore the full potential of human performance. The Games have sparked significant debate over ethics, safety, and the future of sports, with proponents advocating for freedom of choice and detractors warning of potential health risks and societal impact.
Negotiating with athletes now that Olympics are done
“We have had thousands of athletes register interest with us, and we are in negotiations with many,” D’Souza said in an interview with AAP. “It’s quite simple: we’re going to immediately start signing formal agreements after the Paris Olympics.”
He has already signed one notable Olympic athlete, swimmer James Magnussen. The Australian is coming out of retirement to participate in the Enhanced Games. Magnussen, the 2011 and 2013 100-metre freestyle world champion who last competed at the 2018 Commonwealth Games, will be paid $1 million if he breaks the men’s 50m freestyle record, according to his deal with D’Souza. However, the record won’t be officially recognized due to the absence of drug testing.
The creation of super humans
The Enhanced Games are a platform to create “super humans,” according to D’Souza, and to eliminate the “stigma” surrounding the use of medically supervised drugs in sports. He believes investing in the Games is akin to investing in AI a decade ago, viewing it as a major opportunity for those who get in early.
“It may or may not take a long time to develop, but if we get it right, it’s laying a claim to what I believe will be the largest industry of all time,” D’Souza said. He highlighted the impact of the weight-loss drug Ozempic, which contributed $1.5 trillion to the market capitalization of Novo Nordisk and Eli Lilly.
“This doesn’t click in their brain until I make that analogy—that human enhancements as an industry are so large. And what is the greatest projection for human enhancements? Enhanced Games.”
Current Olympic model is broken
D’Souza also criticized the Olympic model for being expensive, with inadequate…
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