In the rapidly-advancing world of cycling and sports nutrition, where things like high carb fuelling have transformed performance over the last few years, there’s a new trend emerging: juices.
You may already be familiar with the popularity of cherry juice – maybe you’ve seen practically every pro drinking a bottle of the crimson liquid at the end of a Tour de France stage.
Cherry may be the most popular fruit or vegetable juice product in cycling right now, but it’s not the only one. One of the newest products to hit the market – and the WorldTour – is broccoli sprout juice, first developed and produced by Swedish brand Nomio.
Nomio is led by scientists who also discovered that dietary nitrate – most notably found in beetroot juice – helps improve the delivery of oxygen to the muscles, so they know a little something about harnessing the power of plants for sports performance.
After extensive double blind and placebo-controlled testing with endurance athletes, Nomio discovered that ITC use significantly improved how individuals responded to training.
Like cherry juice, the benefit of broccoli juice about oxidative stress. The power of ITC is in how it can help reduce lactate production by up to 12%, according to Nomio and a peer-reviewed study from 2023. This has the effect of reducing stress on the muscles, and allowing athletes to both tolerate higher intensities of training and recover faster, promoting improved endurance and performance.
“Our drink shifts the lactate curve to the right,” Nomio CEO Oskar Holmblad explained to Cyclingnews. “Everything else is kept the same, but you can push a little bit harder at the same lactate level.”
Though it does also aid with recovery, Nomio is not a strictly post-workout supplement like cherry juice – the brand suggests drinking Nomio before intense exercise to improve…
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