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Forget Black Friday, the REI Cyber Monday sale is on fire

Forget Black Friday, the REI Cyber Monday sale is on fire


REI doesn’t do Black Friday. The US-based outdoor adventure store, which boasts a massive bike section among snow, hike and camping gear, instead chooses to OptOutside, closing all of its stores for the day. 

But once the clocks strike midnight and Friday ticks into Saturday, the brand steps on the gas and plays catch-up, launching the ‘Cyber Week’ sale with a flurry of deals which this year will continue thru December 9. 

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