HUNT SUB50 Limitless Aero Disc review: Hunt once again ushers in a new era of design

As I write this in 2024, most modern bikes are now running disc brakes. Although Shimano technically still sells rim brake groupsets, they aren’t exactly easy to find. For all practical purposes, the shift from rim to disc is long since complete and the benefits are obvious. That hasn’t always been the case though and it wasn’t long ago that people were still asking why make the switch?

Back in 2019, the landscape looked a lot different. The industry was shifting but it was far less clear why. That year Hunt brought Limitless tech to market. Limitless tech allowed for external wheel widths which weren’t possible with rim brakes but also brought better aerodynamic performance. Simply said, Hunt led the industry by showing that disc brakes were about far more than braking performance.