Shortly after announcing she’d be racing for her own foundation last week, Courtney revealed the team’s first sponsor; Rivian. She Sends Racing will be repping the EV through 2025. The California-based electric vehicle brand made it’s first real public appearance back during the Ewan MacGregor docuseries Long Way Up. In it the star along with Charley Booran attempted to ride from the southern tip of South America up to L.A. on electric vehicles. The two rode electric motorcycles, while their support crew drove early versions of the Rivian.
Since then, Rivian has slowly entered the EV market. And they’ve started sponsoring. Currently the official sponsor of the SXSW music festival, they also ran a BMX event a their Austin showroom in 2024.
Kate Courtney
Kate’s vision for the new team is to combine elite competition with a purpose-driven mission. It’s a program that reflects her commitment to fostering representation, equity and empowerment in cycling while continuing to push what she can achieve as an athlete. Basically, she’s riding for her own foundation; the She Sends Foundation.
Fresh threads
She Sends Racing also announced a partnership with bicycling clothing brand Rapha.
“What a dream to be dressed by Rapha! They were among the first to combine beautiful design and storytelling with high-performance apparel for the sharp end of bike racing. They changed the game and continue to push the boundaries of what cycling can look and feel like. It also means a lot to me and this program to partner with a brand led by an incredibly strong and inspiring female CEO, Fran Millar,” said Courtney.
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