Million Euro contracts, expansive budgets and trickle-down economics – the Tour de France Femmes effect

Million Euro contracts, expansive budgets and trickle-down economics – the Tour de France Femmes effect

In the last few years, women’s cycling has been through waves of dramatic and wide-reaching change. Go back to 2019, and you’ll find a situation that was very different to today: no real Tour de France for women, no Paris-Roubaix, no WorldTour team status, no minimum wage for women, and no huge contracts. Fast forward to today, and the women’s peloton has all those things and more, with the trajectory only heading upwards.