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NBA superstar LeBron James invests €30m in Canyon Bicycles

NBA superstar LeBron James invests €30m in Canyon Bicycles


Germany-based direct-to-consumer bike brand, Canyon Bicycles, has today announced that it has received a duo of strategic investments from American companies LRMR Ventures and SC Holdings, as it looks to strengthen its presence in the US market and diversify its offering. 

The first of the two, LRMR Ventures, is described as the ‘family office’ of basketball icon (and star of the recent remake of Space Jam) LeBron James. The latter, SC Holdings, is run by James’s lifelong friend and sports marketing businessman and media personality, Maverick Carter. 

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