Cycling is supposed to be having its moment. Netflix and the Tour de France organisers hoped to drive a huge influx of new fans to pro cycling via the Tour de France: Unchained series. Can the second season push fans into the sport like Drive to Survive did for Formula 1?
Previewing the series before today’s release, one major flaw stuck out that will probably prevent the series from tapping into the US market like Drive to Survive did: The biggest influx of new fans to F1 came from North America and it might be that Unchained: Tour de France is too French to have the same effect.
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