Internet content subscriptsion service platform OnlyFans has signed its first mountain bike athlete. The platform, known mostly for … uh… “other” types of content is increasingly trying to go mainstream by sponsoring athletes, artists and musicians.
Lewis Buchanan, Norco enduro racer and YouTube athlete, is the first mountian biker to sign with OnlyFans. Buchanan announced the new partnership on Instagram, adding that he would use the new platform to share tips (but just tips) on bike set up and insider action at mountain bike events he attends around the world.
Buchanan is the first mountian biker to sign with OnlyFans, but not the first athlete on two wheels. Logan Karnow, a U.S. dirtbike racer, recently partnered with the platform as well. Untill Karnow and Buchanan, OnlyFans was mostly focused on sports like boxing and mixed martial arts.