Alison Jackson, who secured the biggest win of her career at Paris-Roubaix Femmes this spring, has signed a contract to compete under the new EF Education-Cannondale team beginning in 2024.
Jackson, the reigning Candian champion, is currently contracted to compete with EF Education-TIBCO-SVB for the remainder of the season. However, the team, owned by Linda Jackson and To the Top Cycling LLC, confirmed to Cyclingnews that EF Education-TICBO-SVB will fold at the end of 2023.
“EF Pro Cycling does such a good job with letting me be me, and I love that part,” Jackson said. She has raced under the EF Education title sponsor for the 2023 season and is looking forward to continuing that partnership going forward with the new team EF Education-Cannondale, which will be owned and managed by EF Pro Cycling.
“I can just be who I am, and it’s appreciated on and off the bike. I really love the brands and partners that are on board with EF Education-Cannondale. I love the storytelling that EF Pro Cycling does, like RaceTV, so there’s a lot of other things that signing with this team adds to my life alongside bike racing.”
Jackson has a reputation for making fun and lighthearted dance videos on her social channels and has become one of cycling’s TikTok sensations. In an interview with Cyclingnews earlier this year, Jackson said her time spent creating and filming dance moves gives her a work-life balance.
“I just want to share laughter with other people. The videos I make and the dances I do, they’re always funny in a lighthearted, positive way. If I can make people laugh and take their minds off things or just have people join in my joy, it feels good,” she said.
From Vermilion, Alberta, Jackson aims to continue her success in the sport under the EF Education-Cannondale team next season.
“I just want us to win bike races. I think that with bold riding and good legs, it’s going to be good. My personal goals will always be in the spring, and I just want to take confidence from the Paris-Roubaix win to win again, ideally in some of these other classic races that I’ve had my eye on,” she said.
“I love racing, and I always say I just want to be a difference-maker, so whether it’s me getting to be the winner or helping a teammate to make that happen, my goal is to do something that really matters in the race.”
EF Education-TIBCO-SVB team lost long-time sponsors Tibco and Silicon Valley Bank due to “recent economic challenges and events” after the…
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