Cycling News

‘Pure marketing’ – Jumbo-Visma’s bicarbonate soda use a storm in a teacup

'Pure marketing' - Jumbo-Visma's bicarbonate soda use a storm in a teacup


With Jumbo-Visma dominating the Classics, one word on lots of lips in Belgium this week is ‘bicarb’. Could the secret behind the Dutch team’s staggering spring success lie in a small heap of humble baking soda?

Probably not, as a host of riders and team bosses have poured cold water on any notion that a new marginal gain is having an impact out on the road. 

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