Saturday, 4 February 2023

Cycling News

Remco Evenepoel effect opens new horizons for Soudal-QuickStep – 2023 Team Preview

Remco Evenepoel shows off his 2023 Soudal Quick-Step rainbow jersey

Patrick Lefevere’s team has a new title sponsor for 2023 and that’s largely down to the Remco Evenepoel effect. After eight years backing the Lotto team, Soudal have crossed Belgian cycling’s Old Firm divide, drawn like moths to Evenepoel’s light. Soudal spent last year emblazoned on the jerseys of John Lelangue’s underperforming outfit, doomed to relegation from the WorldTour. Now their name will appear above the world champion’s rainbow bands. A good time to be in the Evenepoel business.

Although the team formally rebrands as Soudal-QuickStep in 2023, its remodelling in Remco Evenepoel’s image was already underway behind the scenes for a couple of years. For almost two decades, QuickStep’s seasons had been built around the first two Sundays in April and, even in Tom Boonen’s pomp, much of their aura rested on collective might rather than individual stars.

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