As always, the cycling world is in a state of transition and change. The best road bikes continue to capture the imagination of riders around the world with podiums on historic roads. At the same time though, everyday riders have taken to finding adventure away from the hustle of modern roads with the best gravel bikes. It no longer matters where you want to ride, there are drop bar options for every situation. Look carefully and one constant you might notice about both options is the inclusion of Ribble.
The only constant in life is change and that’s just as true with cycling. The years have brought a swaying and shifting of the industry. We’ve seen more gears, lighter bikes, bigger tyres, and ever more slippery designs but Ribble has been there through it all. For the last 125 years, the brand has continued adapting and shifting with the industry. Today, you can take your pick of a radical aero bike or you can look for inspiration from the past with round metal tubes but either way, you can do it with Ribble. Now the brand is ready to take a victory lap and you can be a part of it.
One of the things that sets Ribble apart is the level of customization available on every bike that the brand carries. Each model on offer has recommended build options but dive into the details and you can change every component until you find the perfect bike. When you are ready, you can then have your bike shipped to 46 different countries. The Ribble 125 campaign continues this trend of customization by offering something even more unique as an option.
Find the bike that speaks to you, customise it in a way that matches your style, then check out the CustomColour offering. You’ll find options for a marble effect paint finish with sapphire blue, emerald green, or ruby red. The effect is unique to Ribble but because of the process used, it’s also unique to every bike it’s applied to. No two bikes will be exactly the same in the marble areas. As an additional bit of bling there are contrasting details done in 24-carat gold leaf including a golden 125 head badge, wheel detailing and golden top cap.
Although the special paint and detailing are an option for almost every bike that Ribble sells, the brand is showcasing a trio of special pieces as part of the announcement. The first of those is the road option that already stands out like nothing else. We covered the Ribble Ultra SL R when it launched but if you don’t remember, calling it unique is an understatement. The…
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