Rouleur Live is an annual cycling show in London with a unique twist. Firstly, it differs from the likes of Eurobike in that it tends to only attract established brands with a keen interest in road and gravel.
The three halls of the show are not only packed with the latest bike tech, from custom builds to never-before-seen bikes, but at every turn, famous faces from the sport’s past and present appear. This year, the show’s opening day was headlined by two former riders who arguably made up cycling’s biggest-ever rivalry: Tom Boonen and Fabian Cancellara, but the likes of Ethan Hayter, Nathan Haas, Nicolas Roche and Kasia Niewiadoma also roamed the halls among the public.
Unsurprisingly then, the show attracts thousands of visitors and many of the sport’s biggest brands, including Pinarello, Wahoo, Campagnolo and Cervelo, and it’s here, firmly on the tech, where our focus lies for this gallery.
We’ve roamed the halls camera in hand and pulled together a collection of what we think are the coolest bikes, components, accessories and more on show, so for those of you who can’t make it to London, you don’t feel like you’ve missed out.
Interesting bikes
There were plenty of new and interesting bikes on show, with everything from a Wilier bike that’s brand new, to a prototype Ribble electric aero bike. Here are the highlights:
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