Sigma Sports might have got the wrong Friday, but there’s still over half off bikes in early Black Friday sale

The Black Friday bikes sales have already begun, despite Black Friday itself still being weeks away.

Sigma Sports has discounts on a wide range of complete road bikes, gravel bikes and tri bikes, as well as framesets and e-bikes from leading brands. The bikes already on sale for Black Friday include prestigious models from brands such as Cervelo, BMC, Trek, Cannondale and Specialized.