Liv Cycling is a women’s specific corner of an industry that is heavily male-dominated. A bike brand focused around not only making bikes that cater to the female body but also furthering women’s cycling both racing and recreational.
Here are six ways that Liv is helping women’s cycling grow:
Bikes that fit
How are you supposed to get the most out of your bike if it isn’t designed with you in mind? Liv base all of their frame sizing, component choices and mountain bike suspension tuning around data that is specifically from women.
There is a tendency within the cycling industry to view women as simply small men, but not at Liv. Their designers take measurements from 11 key contact points on the bike using averages from female-only data to produce their sizes and frame designs. Part of the Liv design process even takes into consideration the different ways in which women’s bodies recruit their muscles when cycling compared to men.
When bikes are tailored to cater to the unique needs and characteristics of women’s bodies, the outcome is a product optimized for performance and comfort from the very first ride. This enhanced fit allows women to experience increased comfort, maximizing their enjoyment and motivation to ride.
There’s no better way to test a bike than by pushing it to its limits in a race. That’s exactly what Liv Cycling’s sponsored pro riders do across road, triathlon, gravel, cross and mountain bike. With the Liv Racing TeqFind and Team Jayco AlUla Women’s WorldTour teams, Liv Factory Racing and Liv Racing Collective riders, Liv bikes can be seen at the highest level of the sport.
At Liv Racing TeqFind, Spanish national champion Mavi Garcia is regularly seen at the sharp end of the biggest races on the women’s calendar, competing amongst the most talented climbers and pushing her Langma to the limit. It’s not only the mountains where Liv Racing TeqFind thrives, however, over on the cobbles, her teammate Katia Ragusa rode to second place at the 2023 Paris Roubaix Femmes.
Elsewhere, American rider Kristen Faulkner has ridden Liv bikes to Giro Donne stage victories and WorldTour podiums for Jayco AlUla while Liv Factory Racing mountain biker Ronja Blöchlinger has claimed three U23 World Cup short track victories and the Swiss U23 national title. Elsewhere, her teammates, Linda Indergand and Jenn Jackson are regulars on the elite World Cup scene.
White jersey at the Tour de France…
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