As sustainability becomes an increasing focus for cycling retailers of all sizes, Specialized announced today that to celebrate its 50th anniversary, they are launching a bike refurbishing program called ‘Reduce, Reuse, ReSpecialized.’
The program, which is currently only available in the US and not the EU or UK, will involve participating Specialized retailers and will offer free tune-ups, discounted repairs, and free helmets for kids to any rider with any bike from any brand – not just Specialized – on October 26, 2025 with the goal of getting one million refurbished and serviced bikes back on the road by the end of 2025.