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Sram has some wild new ideas, patents suggest

Sram has some wild new ideas, patents suggest

When it comes to being a market leader in a segment, constant innovation is necessary in order to maintain that position. If you’re standing still, you’re moving backwards – the old adage goes. 

Each innovation will begin as a simple idea, and as that concept goes through the various steps of becoming a reality, brands seek to protect their idea with a patent – or a series thereof. 

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