Surprise Specialized sale slashes hundreds of bikes and accessories by 50%

April isn’t typically the common time to find a cycling sale, but that’s exactly what you’ll find right now at Specialized UK, as the brand has unveiled what it describes as an “unprecedented” sale. 

With the Northern Hemisphere summer just around the corner and millions of people dusting off their bikes to take advantage of the lighter evenings and warmer weather, bike brands and retail shops are beginning to see an increase in consumer demand.