The second edition of the Tour de France Femmes avez Zwift promises heated battles for the four special classification jerseys and eight stage wins on offer across the 956km of racing that begins on July 23 in Clermont-Ferrand.
Set in the Massif Central, the Grand Départ will kick off the Tour de France Femmes in the capital of the Auvergne region, welcoming 22 world-class teams – 15 WorldTeams and 7 Continental Teams – to compete for a total of €250,000 where the overall champion will earn €50,000.
The stakes are high and there is something on offer for everyone as the peloton race for the yellow leader’s jersey sponsored by LCL, green points jersey sponsored by Škoda, polka-dot mountains jersey sponsored by E.Leclerc, white best young rider jersey sponsored by Liv, team classification sponsored by Krys, most aggressive rider sponsored by La Région Occitanie, plus of course the stage victories sponsored by Zwift.
Cyclingnews highlights the biggest talking as we look ahead to the eight days of racing, finishing with a Pau finale on July 30, that will crown the winner of the 2023 Tour de France Femmes avec Zwift.
Cyclingnews will have live coverage of all eight stages of the 2023 Tour de France Femmes avec Zwift, along with race reports, galleries, results, and exclusive features and news.
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The new benchmark
Expectations are high coming into the second edition of the Tour de France Femmes avec Zwift after a momentous rebirth of the women’s stages race, with the event organised under ASO’s flagship Tour de France brand providing top-notch routes, organisation, fanfare and widespread viewership. In many ways, the eight days of intense racing has changed women’s cycling forever.
In fact, recently released viewership data of the race last year revealed that it achieved a cumulative live audience of 23.2 million people. The Nielson Sports’ report, compiled in partnership with title sponsor Zwift, aimed to understand the impact the inaugural race had on women’s cycling worldwide. It aimed to use the data to analyse the positive growth and discussed how it can help grow women’s cycling participation
The numbers revealed strong increases in broadcast viewership, written coverage, audience profiles and social media across stakeholders in women’s cycling.
The first edition of the modern Tour de…
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