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The Pogacar Premium? Colnago bucks the market trend and triples turnover in three years

The Pogacar Premium? Colnago bucks the market trend and triples turnover in three years


Colnago tripled its turnover to €55 million in the last three years, revealing a profit of €14 million for 2023, as their strategy of targeting the high-end ultra-expensive market and sponsoring Tadej Pogačar’s UAE Team Emirates squad and the women’s UAE Team ADQ, appears to be paying off. 

“Our mission is to be the most desirable bicycle brand in the world. At this point, of course, we think we are on the right track,” Nicola Rosin, CEO of Colnago, said after shareholders approved the company’s 2023 financial statement. 

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