It’s been common knowledge for some time now that Bora Hansgrohe would be welcoming Red Bull on board as a new key sponsor just before the Tour de France. The Red Bull Bora Hansgrohe sponsor launch is taking place this week in the run-up to the Tour kicking off on Saturday and includes the creation of a new U23 team.
New sponsors generally mean kit design changes, and sponsors as big as behemoth Red Bull right before the world’s biggest bike race definitely mean new kit and bike designs.
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