The British bike industry is thriving. From high-performance race bikes, to gravel bikes, to e-bikes, there’s choices for everyone. At Rouleur Live 2022, we’ve handpicked four British-based bike brands to exhibit who are making waves in the cycling industry. Be it Ribble, a brand with a long and deep-rooted history in the UK cycling scene, or Reap, a company fresh to the market who are looking to do things differently, there is plenty to see at Rouleur Live this year.
Ribble
Ribble is a brand steeped in British heritage. First founded in the 1800s when it became a manufacturer of steel frames to provide an alternative to the traditional Penny Farthings that dominated the market, the brand has gone from strength to strength ever since. From providing the bikes for the England Olympic team in 1956 to creating some of the most stunning and forward-thinking frame designs on the market, Ribble has a traditional history, but it isn’t afraid to think differently and excel in the modern era.
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This year, Ribble will be celebrating its 125th anniversary at Rouleur Live 2022, showcasing some of the retro-models that helped make its name, while also exhibiting its latest feat of modern innovation: the Ribble Ultra. Released in 2021, it’s a bike which turned heads all over the cycling world for its unique tubing shapes and aerodynamic advances, including a lack of bar tape. Originally described as “the bat bike”, the Ultra is an example of Ribble’s drive to set itself apart from the crowd, while also having models which hark back to the reason behind the brand’s inception “creating real bikes for real people.”
Image: Sean Hardy/Ribble
Ribble is also a proud sponsor of UK-based UCI Continental teams Le Col-Wahoo and Ribble-Weldtite, providing race bikes for both squads throughout the season. This means Ribble bikes have been ridden in races from the Tour de France Femmes and the Tour of Britain, and riders from Le Col-Wahoo will be at Rouleur Live talking about this on stage. The mastermind behind Ribble’s eye-catching designs, Head of product Jamie Burrow, will also appear on stage to talk about the future of cycling technology.
Evari
With all bikes designed and manufactured in the UK, Evari places a focus on embodying quintessential British values in everything it does. The brand takes a new approach to manufacturing e-bikes, with the Evari 856 model at the forefront of…