The annual Eurobike show is an opportunity for the cycling industry to collectively show off its wares. This year, over 1,900 exhibitors pitched up, each of them vying for the attention of distributors, shop owners, and the media alike.
Given the vast number of products on display, over 150,000 square meters of exhibition space in Frankfurt, trying to figure out what’s hot and what’s not can be a daunting task – even for trade show veterans.
Cycling Weekly’s Undercover Mechanic will be publishing his opinions on the state of the industry once a month. He’s been working with bikes for over two decades, offering servicing on models from some of cycling’s best (and worst) marques. You’ll find him at all major trade shows and events, just don’t expect him to make himself known.
