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Vélo d’Or looks for new dimension with awards ceremony in Paris

Vélo d’Or looks for new dimension with awards ceremony in Paris


Back in the 1990s, the big reveal was a simple affair. The identity of the winner of the Vélo d’Or was revealed on the newsstands, when the year’s final edition of Vélo Magazine would go on sale featuring a cover photograph of the laureate dressed in a suit and clutching his trophy.

In 1998, Tour de France winner Marco Pantani created a minor stir when he opted against formal attire for the cover shoot, but given the low-key nature of the prizegiving, his decision to dress down for the occasion was an understandable one. In the years that followed, the convention of the winner uncomfortably donning a dickie bow on the cover of Vélo Magazine quietly disappeared.

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