Stage 6 of the Vuelta a España promises to be memorable. It is the second summit finish of the opening week and a third day of high temperatures, but it will be a first-time start from the aisles of a Carrefour retail store. Before the procession of four mountain climbs, the peloton, as well as the lead vehicle for Vuelta Race Director Fernando Escartín, will parade through the Carrefour Jerez Sur in Jerez de la Frontera.
Yes, a neutral rollout from inside the hypermarket, where customers would typically pick up fruits and vegetables, will then continue outside for the early part of the route to pass vineyards that give this region the title as the sherry capital of the world. It marks a new milestone for the Vuelta as it etches a creative path to promote a 12-year sponsorship with Carrefour. The hypermarket will be specially reorganised and decorated just for the occasion.
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