What is MyWhoosh and is it a legitimate free alternative to Zwift?

As many of us in the cycling world predicted a couple of years ago, the phenomenal growth in indoor cycling and the skyrocketing sales of the best turbo trainers has led to a surge in the popularity of e-sports and virtual bike racing via platforms such as Zwift and RGT. 

With this surge in popularity, however, naturally comes an equally vocal resistance. Challenges around eradicating cheating, performance verification and transparency are at the centre of many e-sports opponents’ objections. Despite this, there are plenty of companies throwing their weight behind it.