Zwift and Wahoo officially join forces: Wahoo Kickr Core Zwift One review

In the fall of 2022, when Zwift entered the trainer market, it was a sea change. I remember sitting in a conference room at Zwift headquarters asking those at the table what the expectations were around the launch. Did everyone understand that Zwift was about to make every other trainer on the market irrelevant?

At the time Zwift was being coy. The discussion was all about smoothing pain points and making things easier for consumers. Suddenly instead of telling people to choose between a smart trainer and a wheel-on trainer, and to look for compatibility, it was all irrelevant. A smart trainer is a better experience for indoor riding and with the launch of the Zwift Hub One all you had to do was go to the Zwift website and order one. Those details weren’t the sea change though.